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Project Marketing

We take real estate projects from developers and market them to customers and investors. We take projects for a stipulated time frame for marketing and also manage the entire site operation also. In Project Marketing, we have two modes of working

Exclusive Project Marketing (EPM)

In this mode we take the exclusive rights to market the project over a stipulated time frame. Minimum flats in a Project for which we take exclusive marketing rights should be at least 30 flats. The entire EPM would consist of the following services of which a client can choose all or some of them

  • Detail Competitor Analysis (Price/Location/Amenities/Size of Flats/Others)
  • Consulting on Project Design (Size of Flats/Amenities/Project Planning/Others)
  • APF/ADF process with Leading Banks and FIs
  • Brochure/ Website/ Publication/ Advertisement (all media) design
  • Media Buying (All Media and Multiple Cities)
  • Marketing Campaigns/PR
  • Exhibition and Seminar Participation
  • Broker awareness and management
  • Online marketing (Blogs/SEO/ Email Campaigns/Social Networking/Others)
  • Complete Site Operation (Sales/Documentation/Local Vendors/Others)
  • Online customer and sales management with client log in
  • Complete After Sales Process (Legal/Loan/Disbursement/CRM/Others)
  • Investor Relations and Selling Investors properties.

Dedicated Project Marketing (EPM)

In this service, instead of taking the entire project, we take an inventory of 20 to 100 flats and dedicatedly market those flats over a fixed period of time. A very valuable service for builders who wants to continue with their own marketing efforts and associate with us for providing additional teeth to their marketing capabilities. We can take inventory of flats in any of the stages of a project i.e. Pre Launch, Launch, Mid Project, Near Completion or After Completion. We provide the following services

  • Dedicated marketing of project to our own database of customer and investors
  • Funneling our own retail customers to DPM projects
  • Marketing campaigns specific to a Project
  • Advertisements
  • Associate Marketing (Brokers/Agents/Vendors)
  • Complete After Sales Process (Legal/Loan/Disbursement/CRM/Others)

 

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